Start with an honest look at where you stand
Every engagement starts with a Market Performance Review: a written report that grades your business against the competitors in your own market. It covers your Google listing, your Maps position, your website, what AI assistants say about you, and the ads your competitors are running right now.
The review is yours to keep. Every finding and every fix is spelled out, so you can hand it to your own staff, your current web company, or us. This website explains each thing the review checks, so you can judge it for yourself.
What a Market Performance Review looks like
Every review opens with a graded scorecard like this one. Each line compares your business with the companies you actually compete with, and every grade comes with a plain-English fix.
| Area | Grade | What it measures |
|---|---|---|
| Review replies | A | Whether every Google review gets an answer |
| Google Maps visibility | B | Where you land when people nearby search |
| AI search answers | C | Whether ChatGPT, Google's AI and voice assistants name you |
| Review volume and pace | D | How many reviews you have and how fast new ones arrive |
| Google indexing | F | Whether Google is even allowed to show your pages |
Example scorecard for illustration. Your review grades your own business against your own market.
What we check, and why each one matters
These are the ten areas graded in every review. Each page explains what the item is, what it costs a business when it goes wrong, and how it gets fixed.
Google indexing
Whether Google is allowed to show your pages at all.
Read more →02Your Google Business Profile
Rating, review count, review pace and replies.
Read more →03Google Maps ranking
Where you land when someone nearby searches.
Read more →04Organic search and town pages
Why roofers from another county outrank local ones.
Read more →05Website trust
Template leftovers, unverifiable testimonials, mismatched facts.
Read more →06AI search and voice search
Who ChatGPT, Google's AI, Siri and Alexa name, and why.
Read more →07Structured data
The hidden business details search engines and AI read.
Read more →08Competitor ads
What your competitors are running on Facebook and Google.
Read more →09Tracking and qualified calls
Counting the calls that turn into real jobs.
Read more →10Offers that turn visits into calls
Financing, instant estimates, chat and real job photos.
Read more →The tools we put to work
Getting found is half the job. The other half is answering. These are the systems we set up so no call, chat or late-night visitor slips away.
AI phone receptionist
Answers after hours, at lunch and when the line is busy.
Read more →02Website chat and automatic replies
Catches the 9 p.m. visitor before they leave.
Read more →03Instant estimate calculator
Your prices, your roof types, on your own website.
Read more →04Call tracking
Shows which calls came from Google, the website or ads.
Read more →05Review requests
A short text after every finished job.
Read more →06The weekly report
One page: calls, real jobs, rankings, reviews.
Read more →Who we work with
How we work
- Plain English. Every report and every weekly update is written so the owner can read it without a translator.
- Real numbers. We measure qualified calls, not just rankings. A ranking that doesn't ring the phone is worth nothing.
- Your property stays yours. Your website, your Google listing, your phone numbers and your data belong to you.
- Do it yourself or hire us. The review spells out every fix. If you'd rather do the work in-house, you can.
See how your business measures up.
Get a free Market Performance Review: a written report graded against the competitors in your own market, with every fix spelled out.