GENDERED MARKETING | The Checkout

Kirsten Drysdale and Zoe Norton Lodge examine the issue of market segmentation by gender and find we’ve all got an equal opportunity to pay more.

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Vector Marketing Is A Scam

Attention! Watch this video before getting an interview at Vector Marketing! Don’t be fooled by Vector Marketing’s shady tactics at roping you into their “job.” The company advertises high pay, but it is not HOURLY. They mail out letters to high school graduates by stealing addresses from your high school guidance counselors. You get the letter a week after graduating and feel special that you are already eligible for some high paying job. WRONG! Once in there, they will steal the contacts off of your cell phone and call all of them, and call all of your friends with phone numbers on their facebook page. They have taken their methods too far.

The job is nothing they brag it up to be, and after all the time and gas spent after one appointment, a minimum wage job becomes more profitable. The schedule is NOT flexible, the pay really isn’t high, and the training is UNPAID, plus they want you to attend 18 or more hours of it.

They brainwash people until they all literally are members of a Cutco Cult, and it just becomes bizarre how obsessed these people become over selling knives. For them it becomes more than a job; it effectively consumes them and takes over their being. Just look at all the nuts commenting on here defending the place. It’s a job, what do you care about defending some random cutlery office that isn’t your own?

I could write a book on the topic, but instead just watch my video,highlighting my TRUE personal experience with this company, and just why Vector Marketing is a scam and should be avoided at all costs!

Please watch my review of Avis/Budget Car Rentals!

Riley On Marketing

Interview With Avinash Kaushik, Digital Marketing Evangelist For Google

Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive.

During this insightful and entertaining video interview from Google headquarters in Mountain View, California, Avinash shares the practical and tactical steps any business owner can apply immediately to increase return on investment while developing deeper relationships with customers.

Stephen asked Avinash why business owners should care about their company’s digital marketing versus delegating the responsibility and leadership to their marketing team or a vendor. Avinash told Stephen, “It’s because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else’s lap, then you will be poor. That should be incentive enough.”

Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.

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Viral Marketing

C’mon over to where the main discussion happens after the episode!

Viral marketing can be huge for your business – if you really understand it. In this video, you’ll learn from Jonah Berger’s key steps to make your content contagious.

Social currency is important when it comes to viral marketing. What does that mean? It means you do something to make your customers feels special, and they share the story with others – and include your company in the story.

Another key to viral marketing is understanding triggers, which means associating your company with something that, when your customers see or experience, it triggers a thought of your company. It can be something as simple as a day of the week. Take Rebecca Black for example – her video for her song “Friday” has accomplished viral marketing because people search for it more often on Fridays than any other day of the week.

When you’re thinking about viral marketing for your business, you want to consider offering discounts and decide if it’s beneficial or not. Jonah Berger suggests using the 0 rule – under 0, and a 25% discount seems like more than the same dollar amount off. Over 0, and the dollar amount seems like a better deal even though it’s the same as the percentage.

Viral marketing doesn’t have to be complicated, but it can make a big impact on your business if you do it right.

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Coolest Marketing Campaigns And Ideas Ever


I always see cool, funny or just unusual marketing campaigns and I thought I’d make a slideshow of the coolest marketing ideas. One can learn a great deal about creative marketing by watching this slideshow. Some of the marketing campaigns on here are pretty wild.

Best Marketing Strategy Ever! Steve Jobs Think Different / Crazy Ones Speech (with Real Subtitles)

Go to for the best digital marketing productions!

Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world.

Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing.
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We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.

How To Get Your Ideas To Spread | Seth Godin

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at