Online collaboration is central to Web 2.0, and one of the more powerful collaborative efforts is the "wiki." Originally designed to enable multiple authors to easily edit a single document, the wiki is now integrated into many websites as a means of enlisting the cooperative power of users to generate, edit or improve upon vast amounts of content. The most popular and well-publicized wiki is Wikipedia.org, the collaborative encyclopedia that ranks among the top 25 most visited sites on the web.
Wiki's are, in many ways, “the” co-creative
tool for the web, the “co-creative website”
if you like. Businesses are enamored with blogs,
but wiki's are more appropriate for certain tasks.
Wiki's are for a growing base of knowledge as opposed
to a reverse chronology of news and ideas. Wiki's
are good at refining ideas and creating richer,
deeper understanding overtime.
The ideas of "Wiki" may seem strange at first, but dive in and explore its links. "Wiki" is a composition system, it's a discussion medium, it's a repository, it's a mail system, and it's a tool for collaboration. Really, we don't know quite what it is, but it's a fun way of communicating asynchronously across the network.
I think it makes sense, that because people spend more time on a wiki and are attached to it, you don't have the same flight of fancy issue that you have with YouTube or MySpace. So that should mean that the advertising would be worth pretty good money, as long as you could build up an audience.
