(SEO PR) Search Engine Optimization
Public Relations, is a very powerful way to ensure
your company will come up on the online radar, ensuring
your web properties, or news about your firm, is at
the top of the search engines for specific keywords
Search Engine Optimization Public Relations (SEO
PR) is a mix of search engines visibility
plus old-fashioned public relations that broadcasts
your company's message across the internet by way
of online media outlets and search engines
SEO PR not only helps disseminate
an organization's messages, using the same techniques
you would if you were optimizing a Web site to be
picked up by the search engines, when applied to your
public relations Communications content like press
releases, articles, whitepapers, blogs, RSS feeds
and websites.
For example, a firm like Sony would want their site and/or their press releases, articles, et cetera. to come up when web searchers look for HDTV-related terms in the major search engines, or when they are searching news online.
As you can tell from the definition above, SEO PR
takes time and energy. These efforts not only take
time to execute, but the success of each activity
is often best measured over time. Once again, SEO
PR is something to strongly consider adding
to your marketing budget.
