C’est Pas Sorcier -RECETTES DU MARKETING

La chaine officielle de l’émission de France 3.

C’est pas sorcier, le magazine de la découverte et de la science.

Le lancement d’un produit nouveau, pour les industriels, c’est à chaque fois une énorme prise de risques. L’opération leur coûte une fortune… et sept fois sur dix, c’est l’échec ! Pour mettre toutes les chances de leur côté, ils font appel au savoir-faire du marketing et de la publicité. En quoi consiste ce savoir-faire ? Quelles en sont les recettes ? Pour le savoir Fred, Jamy et Sabine ont décidé de lancer leur propre produit : un bonbon aux vertus magiques qui — ils l’espèrent – fera fureur auprès des enfants. Ils ont mis à contribution les plus grandes agences de Paris pour offrir — en exclusivité — une vraie marque, un vrai packaging et une vraie campagne de pub à leur bonbon imaginaire. C’est pas sorcier nous offre un décryptage des méthodes qui nous poussent à consommer toujours plus.

Traditional Marketing Vs Digital Marketing

Traditional marketing vs Digital marketing. Digital marketing training course in India.

Recruitment Is Marketing

Learn more:

• Finding top talent is harder than ever. Attracting candidates and retaining current employees is a lot like attracting and retaining customers.
• Candidates want to be valued and have an engaging and transparent experience, and how you treat them has a direct impact on your brand. In today’s digital age, where people share experiences online, a poor candidate experience can be bad for business.
• Recruiters and HR need new skills and tools to reach and engage candidates the way marketers do with customers. They must find, attract, nurture, and hire the right talent to grow their businesses.

Steve Jobs’ Amazing Marketing Strategy – MUST WATCH

Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world.

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Transcript:

To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us.

Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe.

But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back!

The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows.

The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product.

But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!!

And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles.

What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about!

Apple spends a fortune on advertising — you’d never know it….you’d never know it!
So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired ChiatDay, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals).

And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?”

And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases.

But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe!

And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways.

And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do!

And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value!

A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that.

But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today.

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SALESmanago Marketing Automation Demo

SALESmanago Marketing Automation provides:

– Website visitor identification and behavioral tracking
– e-Mail Marketing, dynamic website content, social media
– Mobile Marketing Automation
– Multichannel one-to-one real-time marketing personalization
– SALESmanago Copernicus Machine Learning & AI

Get the real feeling of Marketing Automation. Register 30-day free trial:

Virales Marketing Im Todesstern Stuttgart

There is an ENGLISH version in my other videos! For Germans: Ohne Worte. Aber alle Rechte liegen bei Lucasfilm Ltd. und Twentieth Century Fox of Germany GmbH. Nur, dass das klar ist.

Marketing Food To Children | Anna Lappe | TEDxManhattan

Author, activist, and Project Director of the Food MythBusters, Anna Lappe takes on the billion-dollar business of marketing junk food, soda, and fast food to children and teens. With diet-related related illnesses alarmingly on the rise, pervasive marketing of junk food to kids is downright dangerous. The food industry says its up to parents to raise healthy kids. Lappe agrees, that’s why she says leave parenting to her–and the millions of moms and dads trying to raise healthy kids. Learn about the dubious marketing tactics of the junk food giants and the ways you can fight back to promote kids’ health.

Anna Lappe is a national bestselling author and a founding principal of the Small Planet Institute and Small Planet Fund. Anna’s most recent book is Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It, named by Booklist and Kirkus as one of the best environmental book’s of the year. She is the co-author of Hope’s Edge, which chronicles social movements fighting hunger around the world, and Grub: Ideas for an Urban Organic Kitchen, with seasonal menus by chef Bryant Terry. A popular educator about sustainable food and farming, Anna has participated in hundreds of events, from hosting community dinners to delivering university keynotes to emceeing a food-focused fundraiser at Sotheby’s. She is currently the director of the Real Food Media Project, a new series of myth-busting videos about the real story of our food. Watch her new movie at foodmyths.org.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

2015: Gary Vaynerchuk Keynote – Online Marketing Rockstars

My Keynote Talk in Hamburg. Gary Vaynerchuk, Video von den Online Marketing Rockstars

Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a M to a M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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Digital Marketing – Online Digital Marketing Course – Digital Marketing Tutorial For Beginners

– Digital Marketing Orientation Session – Learn the Fundamental Concepts of Digital Marketing. In this session you will learn about the basic concepts, strategies, benefits and goals in digital marketing. Like, Comment and Share video with friends!

What is Digital Marketing?
Digital Marketing is a marketing approach to target the audience using the Internet. Any users connected with laptops, smartphones, smart TV or tabs are considered as a digital audience, whom we reach with Digital Marketing.

Trainer: Mohammed Azharuddin, Who has 9+ years of experience in Digital Marketing and Web Technologies.

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